The Importance of Being Apple (Part 1)
While we fight amongst ourselves and police the world India and China are poised to be the world powers in the next 10 to 25 years. It’s a lot closer then you think. Something that the United States has always excelled at beyond what other countries contribute to the world is ideas. And if one company comes up with ideas or the appearance of ideas. It’s Apple. Doubtless like any fashion person who does “it” for money. People want an iPod or a MacBook, or the latest craze the iPhone. This desire for fashionable products crosses: race, class, and religion. With the recent release of OS X 10.5 (or the more sexy name “Leopard”) I’ve decided to give a run down of why Apple is important to the industry.
Some history
My personal history with Apple started, like most people, in college. I’d used my dad’s and my high school computers in the past much to my dissatisfaction. These were not the promise of computers that television and movies gave me in my youth.
I started off playing with a Macintosh Classic II, for hours at a time. MacPaint and grayscale. Happy times, I assure you. I was quite captivated by the whole thing. But as my friend Chris stated to me once, drawing with a mouse is akin to drawing with a bar of soap. This didn’t stop me from exploring the limits what I could do with it. The Mac Classic II wasn’t around long, before our school got Macs capable of color. Can you imagine 8 bit color? But this was right around time I began to see the cracks in Apple’s armor. Now it was like those old computers my father had let me use. They weren’t aspiring to be better.
As the 90s moved on, these cracks became more and more noticeable and by this time I was gainfully employed and not some college student, I had to work with Windows/DOS. Because businesses ran themselves on Windows/DOS and obviously still do. I initially thought I would stick with the Mac for home use, but then you notice the price difference between the Mac and the PC. Besides that I had become rather proficient in with Windows/DOS and realized, despite being more “work”, it had a lot more potential. So I bought my first PC.
My job wasn’t completely PC-based, I still got to see the latest and greatest from Apple from one of the employees who insisted on working only with a Mac and was influential enough to get what she wished for. We’d even considered getting the Apple Newton as the first PDA device for the sales team. But ultimately didn’t implement the plan due to the Newton’s unfriendly cost and lack of corporate friendly applications.
The point here is even when the cracks of Apple’s product line are showing clearly, people (even business people) want to give Apple products a shot. The Newton was innovative at the time, but it didn’t do enough for people so it wasn’t a hit. The PDA market with sprung up around the same time, everyone from Sony to Microsoft were attempting to get something to stick for business users and USRobotics comes along with it’s Palm Pilot and the rest is history.
Obviously the beginning a very difficult times for Apple, Windows 95 effectively (arguably) leapfrogged Apple’s aging System 7 OS. Introducing such concepts as preemptive multitasking and a revolutionary re-work in Windows interface design. The Key here though is that Apple influenced Microsoft to evolve their OS.
Apple’s second coming was the iMac. Not the first foray into the Monitor and Computer in one easy to digest pill, but certainly the most eye-catching one. It didn’t hurt that the “New” Volkswagen Beetle which was also similarly eye-catching, was helping set the agenda of consumer style with it’s memorable commercials. This was the future after all and it was made of candy.
The computer market soon flooded with concept PCs that emulated the iMacs simplicity and design. Computer manufacturers had received the message that consumers wanted candy, and candy they got.
Th iMac enjoyed some initial success while Apple fine-tuned the product and introduced their next generation operating system: OS X.
OS X was just a pretty face when it first came out, and had plenty of issues. The real victory of OS X is that it finally pushed the Mac platform into the future it had spend nearly 10 years avoiding.
This article continues in Part 2.
